Courage Is Your Greatest Currency

Learn to earn and spend it wisely.

Lule Demmissie is a battle-tested innovator and operator in the fintech industry and business at large. Her human-focused, results-led leadership framework aims to foster generosity and ambition, and create self-perpetuating success for individuals — and those around them. 

From operating businesses and shaping strategy to public speaking opportunities, Lule is eager to hear how she can contribute to your organization.

Engagements

Expertise

Lule has deep experience at the intersection of financial services and technology and provides innovative cross-industry thought leadership.

  • Lule is proud to serve as a current INX advisory board member and board member of SafePlace International. She also served on the eToro US board.

  • Lule recently served as CEO of eToro US. She previously served as President/CEO of Ally Invest, Managing Director at TD Ameritrade, and Executive Director at Morgan Stanley.

  • Lule is asked to speak on her hard-won wisdom in organizational transformation, business strategy, fundraising, mergers and acquisitions, and people leadership.

    Lule's recent public speaking appearances include the Blockchain Braintrust Retreat keynote, Future Proof Festival, Freedom: Celebrating LGBTQ+ Pride at NYSE, Luxembourg Embassy Blockchain and Tech Symposium, and U.S. Fintech Symposium.

  • Lule's recognitions include The 2023 Brooklyn Power 100, Money’s 2023 Changemakers, and Women of the Future.

  •  "I’ve had the privilege of knowing Lule for several years – both as a business partner and friend. Her exceptional leadership and deep understanding of market dynamics position her as a thought leader in financial services. She has an innate ability to connect with and understand the retail investor. It’s truly extraordinary.” 

    — Bill Capuzzi, CEO of Apex Fintech Solutions

  • "Lule is a trailblazing and generous leader, transcending traditional norms in the world of business, investing, and crypto. She has an exceptional voice and enlightening perspectives that ignite inspiration in everyone she leads."

    — Nicole Casperson, Fintech Is Femme

  • "Lule is the perfect blend of financial-markets expert married with a cool and even-tempered management style. Working with her and watching how she’s operated within the most challenging regulatory and market environments over the past decades has been inspiring."

    — Jean Smart, founder and CEO of Penelope

  • "Lule is an enthusiastic, dedicated, and resilient leader who inspires her team with her deep passion for financial markets. She not only leads by example but also cultivates a collaborative environment. Lule's ability to face challenges with a constructive mindset and determination sets her apart as a leader who continuously pushes boundaries.” 

    — Dr. Hedva Ber, Deputy CEO of eToro